Sporting Goods and Outdoor Recreation

Wisconsin Recreation, Sports & Outdoor Adventures START

with a visit to Martens True Value Sporting Goods Department!

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    Firearms and Ammunition

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    Rifle Scopes and Gun Accessories

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    Camping and Outdoor Recreation Supplies

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    Outdoor Recreation Sports Wear & Hunting Gear

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    Guns and Hunting Supplies

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    Crossbows by Ten Point and Wicked Ridge!

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    Archery Accessories

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Wisconsin is known for it’s outdoor recreation, camping and sports activities.


Martens True Value in Reedsburg has the gear and supplies you need for your next camping or fishing trip, boating on nearby Wisconsin lakes or biking & hiking on the famous 400 State Trail!


Martens True Value is the Wisconsin Dells Area’s Largest Outdoor Recreation Store!


For the Hunting enthusiast there is a complete Guns and Ammunition department with a large selection of firearms and accessories to choose from.


Now featuring Archery supplies, and Cross Bows by Ten Point and Wicked Ridge!


Hunting and Firearms licenses are also available at the Customer Service counter.


For the Wisconsin fisherman (or woman) Reedsburg True Value has everything your family needs for a fun and exciting fishing trip. From rods & reels to tackle, lures and boating supplies, the True Value Fishing and Tackle department has it all!